Anyone who has worked with valuation models knows that there are certain types of businesses that challenge traditional methods. One classic example is the private company, which has long posed problems for evaluators. But a new firm, FEV Analytics, has developed a proprietary method for valuing such entities and is directing its product at the private equity space. As this interview with co-founder Sheridan Porter indicates, FEV’s approach can inform the valuation of publicly traded firms, too. READ THE INTERVIEW >